Amber Mobility to launch self-driving service in the Netherlands by 2018

Amber will provide self-driving vehicles for users with its business-to-business car sharing platform in Eindhoven in the Netherlands by midyear 2018, the company says, with a goal of expanding deployment rapidly from that to its other Dutch markets, including Helmond, and then to the rest of Europe after that.

Amber Mobility is a very young company, which revealed its Amber One car design last year and business model. The company is starting out with standard electric vehicles and testing among a small group of corporate clients, however, and the autonomous features will be rolled out first with that first beta pool.

The young company has some big competition, as mentioned – Waymo is piloting its own self-driving service in Phoenix, with applications open to all residents to sign up to ride as of this morning.